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Most corporate CEOs in their hearts would be thanking their competitors, as it is the competition that brings about the best in companies. Market share of companies are by far the most prized asset of any company.  To keep market share on ever increasing path ..

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Managerial Economics involves an analysis of the allocation of the resources available to a firm, or a unit of management among the activities of that unit. It makes use of concepts and theories of economics and assists managers to make rational decision. The prese..

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Pharmacognosy, known initially as Materia Medica, may be defined as the study of crude drugs obtained from plants, animals and mineral kingdom and their constituents. These are also used for treating various diseases, besides, in the cosmetics, textile and food indu..

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About the Book Indian industry is not focused on safety culture except a few organizations who are interested in their company�s safety culture for business reasons. For most organizations, change of safety culture is difficult to manage and confusing to know eve..

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This book covers all the core java concepts of java programming language. It also touches some of its advanced concepts. It starts with talking about some of the basic concepts like data types, control structures, and classes. It also discusses about exception handl..

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This book is meant for undergraduate students of pharmacy, and for those who have medicinal chemistry as a part of their course curriculum. This book emphasizes the fundamentals of medicinal chemistry, various classifications, drug synthesis, drug action and their p..

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Microeconomics: Text and Cases focuses on explaining all the important concepts of Microeconomics keeping in view the syllabus of various universities and management institutes. The book will be of immense help for the students of MBA, MBE, M.Com, MA (Economics), BB..

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This book provides detailed information on various instruments, techniques and experiment protocols of biochemistry and molecular biology. It deals with basic as well as advanced information and in-depth methodology in simple language to help students and profession..

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Now is the high time to adopt new construction technologies to fast track and improve the quality of civil constructions. We have to identify innovative housing technologies which are cost effective, speedier, sustainable and disaster-resilient and ensure a higher q..

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The book offers a systematic treatment of the analysis and design of foundations and retaining structures subjected to dynamic loads. Written for graduate students and practicing geotechnical engineers, this book is designed to help reader understand the fundamental..

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Efficient and effective Operations/Supply Chain Management forms the key functional area in defining an organizations success in todays competitive global environment. This Symposium Proceedings focuses on the role of Analytics in Operations /Supply Chain Management..

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